Genius Sports has entered into a partnership with the NFL’s Philadelphia Eagles in order to help the activate its sports betting partnerships.
The agreement calls for Genius Sports to help drive fan engagement at the Eagles’ Lincoln Financial Field, with branded screens in sports betting lounges providing real-time betting odds updates, league-wide scores and various player stats.
Eagles fans will have an opportunity to access various exclusive betting offers via QR codes displayed on the screens in the betting lounges, all powered by Genius Sports.
“Tapping into and utilizing Genius Sports’ cutting-edge technology at Lincoln Financial Field will contribute to the world-class experience that we always seek to provide our fans on game day,” said Catherine Carlson, senior vice president for revenue and strategy for the Eagles.
Expanded agreement with Entain, BetMGM
Genius Sports also announced it has expanded its lengthy partnership with Entain and BetMGM by providing a full package of NFL-related services.
Entain has been a partner of Genius Sports for well over a decade, and the partnership expanded to BetMGM since its launch in the US as a joint venture of Entain and MGM Resorts International.
This new agreement will see Genius Sports provide Entain and BetMGM with official NFL data feeds, sportsbook content, and exclusive fan engagement solutions, all aimed at allowing the operators to engage their players in a more meaningful way.
“Our partnership with Entain’s portfolio of leading sports betting brands and BetMGM has been central to Genius’ success for over a decade,” said Genius Sports CEO Mark Locke. “I’m thrilled that we are expanding our historic agreement to connect millions of sportsbook customers in the US and worldwide with our premium NFL offering, powered by the highest quality official data.”
BetMGM, which was selected to become an NFL approved sportsbook operator, and other Entain powered brands will receive access to the NFL’s official play-by-play statistics, proprietary NextGen Stats and official sports betting data feeds from Genius Sports.
Apart from BetMGM, other Entain brands that will benefit from the partnership expansion include international sportsbooks like Coral, bwin and Ladbrokes, while competitions such as English Premier League, Liga MX and Euroleague Basketball will all be covered alongside the NFL.
Hard Rock Digital Partners with Genius Sports
Hard Rock Digital has also entered into a partnership with Genius Sports.
Hard Rock Digital is set to acquire the full suite of sportsbook solutions from Genius Sports, including official data for thousands of sports matches every year, and immersive customer engagement tools.
In addition to these, Hard Rock is also set to gain access to the official NFL data, real time stats, the proprietary NextGen stats and the official sports betting data feed for NFL, as well as a number of NASCAR related products.
Hard Rock Digital CEO Marlon Goldstein said the company “is proud to partner with best-in-class partners like Genius Sports in order to curate the best place to play. Our aspiration is to build the best brand in digital gaming and betting, and look forward to partnering with Genius Sports on our launch and beyond.”
