World leading payment solutions platform Paysafe and Betfred USA Sports have just expanded on their existing relationship by signing a deal which will see Betfred USA plug into Paysafe’s existing Income Access affiliate platform.
The deal will see Betfred USA make use of Income Access, an industry leading affiliate platform, along with Paysafe’s marketing technology and other services, just in time for the upcoming launch of their comprehensive multi-state affiliate program.
The two companies are simply expanding on their prior relationship, which includes Betfred USA’s use of the Skrill USA digital wallet in its Iowa sportsbook and credit card payment processing via Paysafe in its Colorado betting product.
Betfred USA Sports has used Paysafe’s services since its brands debuted in Colorado and Iowa in September 2020. Retail sportsbooks were launched earlier in 2020.
Betfred USA Sports Entering the Affiliate Game
UK-based Betfred, one of the world’s largest sportsbooks, has established a robust presence in the US since first entering the market and is lined up for continued expansion and growth in the US market.
To help with this, the company is launching a comprehensive affiliate program based on Paysafe’s Income Access affiliate platform. The operator will gain access to a complex system of reporting and tracking which will allow them to nurture quality relationships with marketing partners for both their online and retail products in multiple states, with Colorado being the first on the list.
Income Access is one of the leading affiliate platforms in the iGaming industry and has won the EGR B2B Award for Affiliate Software Supplier for three consecutive years, a testimony to its quality.
Plugging into the platform will allow Betfred USA Sports to improve its customer acquisition and retention and maintain strong relationships with marketing partners across the regulated markets.
“As we continue to ramp-up our online operations across the US, Paysafe and Income Access are valuable tools to meet customer needs while tracking and scaling our affiliate marketing program,” said Betfred USA Sports COO Bryan Bennett. “We look forward to continuing the relationship as we eye our launches in new jurisdictions.”
Paysafe is Providing Services for Other US Bookmakers
In July, Paysafe started providing its services to Parx Interactive, the Pennsylvania-based gaming company, by plugging their online betting and casino products for Michigan into its suite of payment solutions.
With this partnership, Parx Interactive made it possible for their players to make fast, affordable, and secure payments using a series of traditional and alternative payment solutions, all via a single payment solutions suite powered by Paysafe.
Online casino and sportsbook players at Play Gun Lake, which is powered by Parx Interactive, gained access to payment options such as the Skrill e-wallet, which enables secure and seamless online payments, as well as Paysafe’s paysafecard eCash solution for cash-focused customers.
The company also provided players with various withdrawal options, with options to pay winnings into Skrill accounts, via ACH, and other methods.
Paysafe also provides Parx Interactive with the ability to monitor and streamline Play Gun Lake’s payments offering through the platform’s Analyze and Business Portal back-end.
