Caesars Entertainment announced that it has entered a long-term partnership with the Houston Texans. According to the announcement, Caesars will become the official casino partner for the NFL team ahead of the 2021 football season.
The partnership will initially revolve strongly around the Caesars Rewards program, one of the most comprehensive customer loyalty programs in the iGaming industry. Caesars Rewards will be sponsoring the Texans’ Schedule Pick-em, a free-to-play game that is available through the team’s mobile app.
The game will allow all users to submit matchup predictions. Players with the highest success rate will win various prizes through the Caesars Rewards program, which will include game tickets, trips to Caesars properties, and various other prizes of lower value.
Texans season ticket holders will have a chance to win an all-inclusive trip to Las Vegas through the app as well, with the trip being fully paid for and offering the royal treatment to the winner. To make things even more fun, one trip will be awarded at every game, and the value of the trip will go up every time the team scores.
Members of the Caesars Rewards program will also have a chance to cheer on the Texans from a luxury suite inside NRG Stadium. The Caesars Rewards program will also be integrated into the various promotional channels and media assets of the NFL team for the 2021 season.
“Caesars Entertainment is committed to expanding relationships with leagues and professional sports teams, and we’re thrilled to team up with the Houston Texans,” said Chris Holdren, Co-President of Caesars Digital. “We look forward to creating extraordinary experiences for Texans fans by doing what we do best, leveraging Caesars Entertainment’s vast portfolio of casino, hospitality, entertainment, and sports expertise.”
Caesars Expanding with a New Sportsbook Product
The new partnership with the Houston Texans is just a small part of a massive move by Caesars Entertainment to dominate the online gaming market in the country.
Recently, the company announced a $1 billion plan for a massive marketing campaign that they hope will make Caesars Sportsbook the number one online sports betting app within a few years.
Players in a number of states such as New Jersey, Pennsylvania, Nevada, Virginia, Colorado, Indiana, and more, now have access to the operator’s brand new mobile app, which includes full access to the Caesars Rewards program and all the functionalities that a modern sports betting app should have.
According to Caesars’ executives, the company will be making this massive investment with a hope of making a significant impact on its 60-million user database and turning a hefty profit within two and a half years.
When asked about the current situation in the iGaming market and the realistic chances for this investment to be a success, the CEO of Caesars Entertainment, Tom Reeg said: “This is a unique situation. You’ve got a bit of the Wild West, where things opened up quickly and everybody is looking for where the customers are. If you look at the companies that have very large databases coming into this or even look at the ones that have been successfully converting smaller databases, it’s because they know where the customers are.”
The Houston Texans partnership is just one of a few that the company has recently signed, including their employment of the long-time ESPN host Trey Wingo as one of their brand ambassadors.
