Looking to start the upcoming NFL season on the right foot, Unibet Sportsbook Pennsylvania has announced a partnership with Pittsburgh Steelers. This is the second partner from the National Football League for the sports betting operation powered by Kindred Group as Unibet became the official sportsbook partner of Philadelphia Eagles in October of 2020.
According to the press release accompanying the announcement, the partnership will include a number of exciting elements such as sweepstakes for fans and strong collaboration across social media platforms. The partners have also promised to help support local communities.
The latest partnership represents an important step for Unibet PA as it allows the bookmaker to get a strong foothold in the state. Inking a deal with the team that has a passionate and dedicated fan base, the operator hopes to continue its growth, not just in Pennsylvania, but elsewhere in the United States.
“This is an exciting step in Western Pennsylvania for us. With this partnership we will continue to grow our share of voice in Pennsylvania, strengthen our connection to local fans and support future launches in neighboring States,” said Manuel Stan, SVP USA of Kindred Group.
The deal is significant for Pittsburgh Stealers as well, as it will allow them to create new and exciting opportunities for their fan base and further boost their experience on game days and beyond.
One such opportunity will present itself as the brand new Unibet Tailgate zone at Heinz Field where fans will have an opportunity to engage with Steelers Legends on game days. Unibet PA and the NFL team will also work together to create a new Steelers-themed casino game and the operator expects to roll it out later this year.
Back in 2020, Steelers had partnered up with BetMGM PA, another strong gaming brand with an interactive gaming license in the state. That partnership resulted in a number of interesting promotions for the fans, including the “Decade of Black and Gold Promo,” which will see one lucky sweepstakes winner receive two season tickets and two VIP tickets valid for 10 years.
Unibet PA, as the team’s latest partner, will probably seek to roll out similar promotions in the future, looking to capitalize on the deal and make the most out of marketing opportunities.
One of the Most Successful Teams in NFL History
Pittsburgh Steelers were founded in 1933 and they are the fifth-oldest franchise of the National Football League. They are also one of the most successful teams in history of the NFL with six Super Bowl titles from eight total appearances. As many as 31 former team’s coaches, players, and contributors have been inducted into the Hall of Fame.
With such a rich and successful history, it is no surprise that Steelers have one of the most devoted fan bases in the NFL. As their official partner in Pennsylvania, Unibet will get direct access to that base, which will significantly boost the operators status, not just in PA but in the all of the US.