Kambi, one of the worldwide leaders in sports betting software development, has launched a brand new product that will come as a true refreshment to all football fans at the start of the new NFL season.
Game Parlays is the brand new type of sports betting, which allows bettors to combine various game and player prop bets on parlay bets for the first time since legal betting launched in the US.
The extreme combinability that comes as a result of this product will allow players to have unprecedented control over their bets, allowing combinations of not only bets within a single event, but also cross event parlay betting.
The new product launches with Kambi partner sportsbooks immediately and allows all bettors to bet on the new NFL season in a completely innovative way, truly letting their imaginations run wild when it comes to combining different possible props.
More than 50% of all NFL bets made in the US are parlay bets, which means that Game Parlays will be helping out a critical portion of the customer base of some of the major American sportsbooks.
Kambi will allow operators to rebrand Game Parlays as they see fit once they integrate it into their platforms in order to cater to their customers and fit into their marketing strategy plans.
Kambi’s partners include 888, Parx Casino, Penn National, Rush Street Interactive and Unibet. It is also partnered with DraftKings until the end of the month.
“Game Parlays is an exciting product not just for Kambi, but for our partners and their players alike who increasingly want to create their own bets through a combination of outcomes not only within the same game, but also across multiple games and sports,” said Simon Noy, senior vice president for trading at Kambi.
“We are delighted to provide players with our enhanced American football product ahead of the upcoming season which we’ll continue to strengthen as the season progresses, as well as expanding into other leagues and sports in the future.”
Kambi Parting With DraftKings on Sept. 30
Just as Kambi launches its newest product, it is also about to part ways with one of the biggest sports betting apps in the US, DraftKings.
In July 2020, the two companies announced that they had reached a mutual agreement to cooperate on DraftKings’ planned migration to a new, proprietary, betting platform.
The agreement allowed DraftKings to leverage its proprietary technology prior to terminating its agreement with Kambi.
The migration to the new SBTech platform is planned for September 30, with Kambi agreeing to help the operator with a smooth migration and DraftKings promising to take all the necessary steps to protect Kambi intellectual property.
“Kambi has been a collaborative partner and was instrumental in DraftKings being first to market in New Jersey with our sportsbook,” said Paul Liberman, DraftKings President of Global Technology and Product. “We appreciate the efforts they have made, and will continue to make, in helping to ensure a smooth migration for us as we move on to our own platform.”
